About FG4 London

When it comes to dressing your little ones, we know how difficult it can be to find clothing that combines the latest fashion with quality and comfort, and with them constantly growing it making shopping for them a year-round activity. Here at FG4 London, our mission is always to create clothing that your children will genuinely love to wear, where they will be comfortable enough being on the move all day and will also look great while doing it.

Trading for over ten years, FG4 London continues to draw inspiration from Western styles and heritage, while catering exclusively to the Middle Eastern market. We pride ourselves on being a design-based fashion brand and we think of our FG4 London customer in every step of development. We specialise in designing stunning prints, detailed embellishment and on-trend graphics, so whether they need a wardrobe refresh or you’re shopping for a specific event, we’ve got you covered.

Within the UAE, we are excited to offer contemporary clothing in various departments:

FG4 TODDLER GIRLS: 3 months – 3 years

A collection of beautifully designed individual garments in classic shapes and fabrics, ideal for any fun-loving toddlers.

FG4 GIRLS3 – 14 years

Pretty and feminine, these collections are designed for our FG4 London girls to have fun and feel great in. From embellished party dresses to casual tracksuit sets printed with our signature florals to lounge around in, we have everything your girls will need.

FG4 TODDLER BOYS: 3 month – 3 years

A collection of gorgeous pieces ranged together to make adorable outfits for your little boy. Special attention is paid to detail, colour and print, making the FG4 London toddler boy stand out from the crowd.

FG4 BOYS: 3 – 14 years

An effortlessly cool collection for boys who are confident with their style. Fashion forward graphic prints, modern branding and styling detail make these on-trend collections a hit with our FG4 London boy.

For more, head over to our Instagram, TikTok and Facebook page @fg4uae and make sure to tag us wearing your FG4 outfits with the hashtag #MyFG4, we would love to see and share!

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