FG4 London is the latest boys and girls contemporary fashion brand to hit the UAE. Creating unique, fun and trendy children's clothing  at prices parents will love.

We’re excited and proud to share George’s collections with you and introduce Fashion by George Davies to the UAE market. George Davies was the founder of other well-known brands Next, George at Asda, Per Una at Marks and Spencer and now FG4 London

  • We combine fashion and passion together. Our key values are promoted throughout the team and all of our stores.
  • Our boutique stores offer environments that enhance the collections and work seamlessly together to ensure an experience of confident outfit building for the customer.
  • Our collections and styles are created from travelling the world and gathering the latest inspirations in fabric, colour, style and detail. We have 4 main collections a year , Spring Summer , Autumn Winter , Ramadan , Eid Al Adha 
  • Our collections cover Boys and Girls from 6 mths to 16 years old.  Check them out here Gilrs Collection , Boys Collection Toddler Collections.
  • High quality is guaranteed through our close direct working relationships with all our manufacturing partners.
  • Our Unique trading philosophy is reacting with speed to trends and sales to move with the seasons.
  • We have a passionate, dynamic team, many of whom have worked with George for over 20 years.
  • We strive to continually update and evolve to excite our customers.
  • Product and branding is carried through to the garments with trims, care labels & rivets, buttons & studs, all carrying the FG4 London logo.

FG4 London is a design-led fashion brand where every style in the collection is individually designed and we know you will appreciate the detail. We hope you love it as much as we do.

To keep up to date with our latest news and fashion trends by following us on

Facebook and Instagram. You can also visit our online store: fg4uae.com to order your unique and trendy clothing ranges.


“The difference is in the detail. Beautiful packaging defines the areas in store and accentuates product quality.’’